Jaguar launched its much-anticipated F-Pace crossover SUV in the Middle East on Monday night with a three-minute display on the side of the Burj Khalifa.
It was first time a commercial brand had been shown on the facade of the world’s tallest building. The display involved 70,000 LED lights and a choreographed fireworks performance to coincide with the car’s reveal.
Bruce Robertson, managing director of Jaguar Land Rover Mena, said the F-Pace is a “practical sports car for all car aficionados who love driving”.
Prices start from Dh229,000 for the entry-level Pure S, while the top-of-the-range First Edition costs from Dh369,000. Orders are being taken at select Jaguar showrooms across the UAE. For information visit jaguar-me.com/F-Pace.
Source: art & life