Advertising leaders to visit Abu Dhabi

A major global media gathering is set to come to the capital. Abu Dhabi Media and the International Advertising Association (IAA) will host the 44th World Congress for global media industry and advertising leaders this year. The event, expected to attract 1,000 delegates between November 13 and 15, is being held at the Jumeirah at […]

A major global media gathering is set to come to the capital.

Abu Dhabi Media and the International Advertising Association (IAA) will host the 44th World Congress for global media industry and advertising leaders this year.

The event, expected to attract 1,000 delegates between November 13 and 15, is being held at the Jumeirah at Etihad Towers Abu Dhabi.

Originally scheduled for next month, the congress was moved “to include this year’s global industry changes and developments, while providing ample opportunity to tackle the next generation of prospects and analyse what the trends and advances mean for the industry”.

The congress will be held under the theme Breaking Boundaries, focusing on the cutting-edge convergence of the advertising and communications industry.

The congress is expected to further strengthen the advance­ment of the marketing, advertising and communications trends and practices in the UAE.

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Source: Business

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